Email Helper

Internal · Order status emails

Email templates

Tag the order in Shopify, then copy/paste the matching template into Gmail. Replace [first name] and [order number] with the real values.


1. Production started

When you add tag status:in-production

Subject

Your Roots order is on the press!

Body

Hey NAME,

Quick update on order #NUMBER — production just kicked off.

Your gear is at the print shop now. Typical turnaround is 7–10 business days. As soon as it lands at the office, I'll send another email letting you know it's ready to grab.

You can also check live status anytime here: https://roots-merch-co.myshopify.com/pages/preorder-status

Any questions, just reply.

— Roots Merch Co.

2. Ready for pickup

When you add tag status:ready-for-pickup

Subject

Your Roots order is at the office!

Body

Hey NAME,

Order #NUMBER just landed at the office — it's in the pickup section with your name on it.
Stop by whenever you're in next, or hit me up if you want me to bring it your way.

When you grab it, drop a quick confirmation here so I can mark it off: https://roots-merch-co.myshopify.com/pages/pickup

Wear it well.

— Roots Merch Co.

3. Picked up

When you add tag picked-up

Subject

Thanks for grabbing your Roots gear!

Body

Hey NAME,

Confirmed — order #NUMBER is officially yours.

If anything's off (wrong size, wrong color, missing piece), just reply to this email and I'll sort it.

Cheers, enjoy.

— Roots Merch Co.

How to use: Open the order in Shopify Admin → click the customer's email address → your mail app opens → copy subject + body from above → paste, replace [first name] + [order number] → send.